Wednesday, January 27, 2016, 6:00 p.m.
BRANDING SEMINAR WITH CHUCK BYERS AND KEVIN HENEY OF PIVOT BRANDS.
ITRI North American Office, San Jose, CA
Join us in starting 2016 with our startup seminar series brought to you by Silicon Catalyst, CASPA, and the Taiwan Innovation and Entrepreneurship Center (TIEC) at ITRI. The 90-minute interactive workshop at CASPA's Entrepreneurship Workshop will be led by two industry branding veterans who will focus on helping startup entrepreneurs and interested attendees understand the value of a brand, even at the entry level in technology B2B markets, and how managing a brand effectively can impact the bottom line.
6:00-6:30 - NETWORKING
6:30-7:00 - INTRODUCTION
7:00-8:30 - BRANDING WORKSHOP
8:30-9:00 - Q&A FOLLOWED BY NETWORKING
Chuck Byers is the Chief Brand Strategist for Pivot Point Brands and he has over 25 years of brand marketing and public relations experience. He has directed strategic communications initiatives at Business Practicum, TSMC, Actel, and Hayes Public Relations.
Kevin Heney has over 25 years managing the creative side of brand for high tech companies including Tandem Computers, Informix and Quantum. He also served as a senior brand manager at Informatica and Adobe. He founded and has directed the Silicon Valley Brand Forum for the past 15 years.