Wednesday, June 22, 2016, 6:00p.m.
HOW TO CREATE LEAN PR PROGRAMS SEMINAR WITH MARIA CANUL
TechCode Accelerator, Mountain View, CA
Silicon Catalyst, the semiconductor solution startup incubator and accelerator, is pleased to have PR expert Maria Canul present "How to Create Lean PR Programs that put Startups on the Map" at TechCode Accelerator in Mountain View. This course will identify many misperceptions about how to engage the media, best practices for building relationships with key reporters, and tips on how to establish leadership with new audiences that may not even be aware that your technology or market exists.
6:00-6:15pm - Registration and Networking
6:15-6:30pm - Introductions by Silicon Catalyst
6:30-7:15pm - Writing a working press release draft
7:15-8:00pm - Overview of PR distribution tools
8:00-8:30pm - Tips on how to pitch journalists
8:30-9:00pm - Q&A and Networking
Maria Canul has more than 10 years of experience putting Silicon Valley technology startups on the mediamap. She obtained her Bachelor of Science degree in Engineering from San Jose State University and has worked for Stanford Linear Accelerator Center and for Sound Research Corporation, a Synopys partner. She has applied her problem-solving skills and understanding of practical methodology to her experiences successfully evangelizing emerging technologies to both new and traditional media. For the past 3 years, she has been serving the Silicon Valley startup community as a consultant, and teaching lean startups how to create grassroots PR, social media, and content management programs.